Voting open for organic pioneers

4th September 2014

Pimhill Farm in Shropshire has been named as a finalist in the national Organic Awards 2014. The farm, which has been organic since 1949, has been recognised for its Pimhill Farm Porridge Oats, which have been placed in the Top 10 of their category in this prestigious competition.

To be named a finalist in the Soil Association's annual awards is an accolade in itself but now the farm is seeking support from loyal customers in a bid to win the top spot.

The Pimhill story

Pimhill Farm is owned and managed by Ginny Mayall and her husband Ian. They still follow the same organic principles, unchanged in 65 years, to sow, grow, harvest and mill their range of organic oats and flours. The quality of the organic oats ensures that the products are tasty and wholesome.

Pimhill Farm's porridge oats, as well as the story behind Pimhill Farm, impressed well-respected judges, including the Telegraph's Xanthe Clay, journalist Rosie Boycott, and Sheila Dillon of the Food Programme on Radio 4.

The key to Pimhill Farm's Organic Oats' success is simplicity. They have no additives and are made by cutting the oat in half and then rolling to produce traditional oats with a smooth texture. For family-sized breakfasts, the oats are available in 5kg sacks as well as smaller 850g bags.

Organic beginnings

In 1949, Sam Mayall and his son Richard first adopted organic farming methods, eliminating all artificial fertilisers and chemicals in favour of natural methods. At the time, it was a pioneering decision but the Mayall family were convinced that a move away from conventional farming was the right one. They were one of the first UK farms to make that change.

In the 1950s, a mill was established at Pimhill Farm. The Mayalls decided that if the cereals they were growing were better for their animals, it followed that they should be milling flour for the farmhouse too. During the 1960s and 1970s Pimhill Mill flourished, supplying the early wholefood shops, bakeries and restaurants across the country. The farm is now run by Richard’s daughter Ginny and her husband Ian - the third generation of the Mayall family to farm at Pimhill.

Your vote counts

Pimhill Farm has already gained recognition from the awards panel of well-respected industry experts; the next step is down to the public - the people who appreciate Pimhill Farm's products on a daily basis.

To ensure Pimhill Farm carries on to greater success in the Organic Awards 2014, Ginny and her team need the support of everyone who wakes up to a bowl of their organic porridge in the morning.

From September 1st until September 30th, customers are able to vote online through a link from as well as voicing their support via Twitter, using the hashtag #OrganicAwards.

Ginny is hoping that Pimhill Farm's customers will back the farm and vote online. She said: "We are asking all of our loyal customers who already buy online, from farm shops or from organic box schemes, to support us. Pimhill Farm is a family-run business with a proud heritage, supplying home grown, organic produce - which encourages healthy living and tastes great. We are delighted to have been chosen as finalists in the Organic Awards and, with the help of the Shropshire online community, we would love to achieve even more in this prestigious competition."


Back to all News Articles